Featured Projects and Launches
BRB: Weather.com's social video vertical on travel, adventure and lifestyle
I led the launch of Weather.com's social video vertical focused on travel, adventure and lifestyle for millennials in November 2016. I set the editorial tone and voice, managed the daily production of videos, and oversaw audience growth. In less than a year, the vertical grew organically to over 300,000 fans with a daily reach of 3 million.
Visit BRB on Facebook.
'Best Of' Guides: CBS Local's Lifestyle Verticals
In 2011, I helped lead the launch of CBS Local's 'Best Of' Guides, featuring six lifestyle verticals (Arts & Culture, Shopping & Style, Food & Drink, Nightlife & Music, Travel & Outdoor and Family & Pets) across CBS's network of 24 local, market-specific websites. I project managed its daily operations across various teams at CBS Local, including editorial, product, marketing, audience development and social. I oversaw daily content creation, including managing more than 50 freelance writers across 24 markets.