Featured Projects and Launches
Geek.com: Content Strategy, Editorial Operations
As content director at Ziff Media Group, developed content and editorial strategy and implemented tactics to grow traffic to Geek.com. In a matter of months, increased audience engagement by all measurements (page views, UVs, video views, time on site), achieving100% YoY and MoM growth by branching out to new content areas, increasing referrals, and implementing new audience engagement tactics. The property saw its highest audience numbers in three years.
Weather.com: United States of Climate Change
Award-winning editorial package which told a story on the impact of climate change, global warming, and extreme weather from every state, produced as part of a team of writers, editors, photographers and producers (and partners such InsideClimateNews, The Marshall Project, and Food & Environment Reporting Network) while deputy editor at weather.com.
Mashable: Commerce Content
Created, assigned, and edited commerce features, reviews, and roundups for Mashable’s vertical focused on product recommendations, shopping advice, and service journalism. Reviews and recommendations range from household appliances and pet tech wearables, to kitchen gadgets and fashion accessories.
Visit Mashable Deals
BRB: Weather.com's social video vertical on travel, adventure and lifestyle
Led the launch of Weather.com's social video vertical focused on travel, adventure, and lifestyle for millennials in November 2016. Set the editorial tone and voice, managed the daily production of videos, and oversaw audience growth. In less than a year, the vertical grew organically to over 300,000 fans with a daily reach of 3 million.
Visit BRB on Facebook
'Best Of' Guides: CBS Local's Lifestyle Verticals
Led the launch of CBS Local's 'Best Of' Guides, featuring six lifestyle verticals (Arts & Culture, Shopping & Style, Food & Drink, Nightlife & Music, Travel & Outdoor and Family & Pets) across CBS's network of market-specific websites. Project-managed its daily operations across various teams at CBS Local, oversaw daily content creation, and directed more than 50 freelance writers across 24 markets.